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Courses
Master in Marketing Management (MMM)
3 years part time (M.M.M) (A course of University of Mumbai)
Timing : 6.45 p.m. to 9.00 p.m.
Intake : 60 seats


Objective:
MMM Program of University of Mumbai is a mix of Marketing related and general courses, which include the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc.,. The course content & study emphasizes, creation of business application, rather than mere marketing

 Job Opportunities:
Many graduates begin their career as junior executive. The course helps to develop an integrated top management perspective, which is necessary for marketing executives to move into top-level general management positions. Others seek entrepreneurial roles in the Marketing world as independent consultants or professionals. Career opportunities exist in such areas as management, sales, technical writing, training, consulting etc. Application areas include National and international Marketing, Advertising, Market Research, Export & Import, Training and Development
Eligibility:
The candidate should possess a Bachelors Degree in any faculty from a recognized University
The candidate should have acquired minimum two years experience from the day subsequent to the last day of the qualifying examination passed by the candidate
First Year
The course contents are indicated below in year wise, semester wise and subject wise manner.

First Semester
 Second semester
Financial Accounting Personnel Law & Management
Business Law Managerial Economics
Cost Management & Management Control Production Management
Organizational Behavior Marketing Management
Principles of Management Research Methodology
Quantitative Methods in Management Financial Management
       
Second Year
First Semester
Second semester
Introduction to Computers / MIS Advertising & Sales Promotion Management
Effective Communication Marketing Research
Human Resource Management Consumer / Industrial Buyer Behavior
Business Environment a) Retail Management b) Social Marketing
Taxation Sales Management
       
Third Year  
First Semester
 Second semester
International Marketing Entrepreneurship Management
Product Management/Industrial Marketing/Service Marketing Management of Environment & Productivity Techniques
Marketing Strategy Project Management
Distribution Management & Marketing Finance Strategic Management
Special Studies in Marketing (Projects) Business Ethics
       
Admission to the 2009-10 Batch of MMM :
Admissions to the above mentioned courses is on first come first on the basis of the performance in Personal Interview. The selected students can confirm their seats on submission of a filled application form along with the course fees.
HOW TO APPLY :
Students can fill the forms available online and send a DD of Rs. 800/- in favor of Director IMCOST Payable at Mumbai
OR
Students can request for Prospectus by sending a DD of Rs. 850/- in favor of Director IMCOST Payable at Mumbai
OR
The Students can also get the Prospectus at IDBI Bank in your region.
OR
Students can also fill the form on the spot at the time of admission
 
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